Vision-Dieter Glasses<br />
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Advertisements for Vision Dieter glasses in the 1970s boasted that “you won’t believe your eyes,” and claimed that by wearing the “special” glasses, consumers could reduce both their hunger and food intake. The Arkansas inventor of the glasses originally set out to create a product to deter shoppers from buying food packages simply because they were colorful. The lenses in the glasses distorted the colors, creating a disincentive for shoppers.
FDA
Vision-Dieter Glasses

Advertisements for Vision Dieter glasses in the 1970s boasted that “you won’t believe your eyes,” and claimed that by wearing the “special” glasses, consumers could reduce both their hunger and food intake. The Arkansas inventor of the glasses originally set out to create a product to deter shoppers from buying food packages simply because they were colorful. The lenses in the glasses distorted the colors, creating a disincentive for shoppers.

Filename: 35289370166_8a32f04829_o.jpg
Source: Food and Drug Administration
Date: 11 Nov 1918
Location: United States of Anerica
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Model Release: No
Property Release: No
Restrictions: EDITORIAL USE ONLY
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